Around 1.8 billion of the world’s population consists of people between the ages of 10 and 24. They are trying to balance their social life, education, and career. Young people have a massive role in influencing the world, with their rebellious and anti-establishment behaviour, making them the early adopters of society. Secondly, they’re the trendsetting ‘now’ generation that demands instant everything, making them very agile to trends, which can be tricky for marketers to follow. Finally, they’re known game-changers. So often associated with selfish behaviour and irresponsibility, the youth respond more quickly to changes in the world and are faster to adapt.
The female market is just as crucial for marketers. It’s not only enormous, but the segment profile is very distinctive. In general, there are three leading roles that women play:
The influence of women at home and work is steadily growing, as these three roles are the key to win market share in the digital economy.
Michael Hauben, who created the term in the early 90s, defines Netizens as people, not limited by geographical boundaries, who actively develop the internet for the world’s benefit.
Among the 3.5 billion internet users, just a fraction can be considered netizens. Internet users can be segmented into six subcategories: inactives, spectators, joiners, collectors, critics, and creators, though only the collectors, critics, and creators can be considered Netizens.
A beneficial quality they have is that they are usually very aggressive in expressing their opinion, which in some cases might even lead to cyberbullying, sometimes turning them into brand evangelists. When they are passionate about and committed to a brand, they can safeguard their favourite brand.
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