Employer Branding
Strategy development
Workshops & Sprints
Segmentation & targeting
Customer Journey Mapping
Product Positioning

Employer Branding

When we work with an organization, we help make the workplace an arena for growth and happiness.

We take the time to understand the values and philosophy of the company with which we partner, the nature of the industry in which they operate, and the expectations, concerns, and values of their employees. Then we build the employer branding to ensure that the organization’s most authentic and powerful elements reach potential and existing employees in the best way. 

Humane workplaces

We believe in the power of people. People are the driving force of innovation and progress, even in the most technical industries. We believe that more humane and relatable workplaces attract and retain the brightest people. 

Candidate touchpoints

You don’t know where or when a potential employee will discover you. Therefore, we believe in strengthening every possible candidate touchpoint with authenticity, ensuring that every connection you make has the potential to be as powerful as possible. 

Builders and Storytellers

We build employer brands by using authentic and compelling brand stories that attract and retain the most skilled people. We love partnering with amazing brands and working to find the most powerful way to express their message to the world. 

Informative and engaging content for customer retention

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Strategy development

We create ambitious strategies for our clients, achieving KPIs and building business.

We achieve success for our clients by creating researched, flexible, and innovative strategies. Whether it’s a new product launch, a multi-media content strategy, a complete or partial corporate rebrand, or anything else, we set in place a strategy that channels the business goals, shows up what’s working, and helps us to continually improve.

Set clear objectives

We encourage our clients to set ambitious goals, and then we don’t rest until we surpass them. Our name and future depend on the success of our clients. We’re ambitious, and we want you to be too.

Track your progress

Tracking the progress of our campaigns and marketing efforts shows us how to increase our performance and achieve your business goals faster. We’re always transparent, and we love to give our clients an insight into our process and progress.

Report the outcomes

We’re always looking to improve. Analysis of our performance provides us invaluable insight into further strengthening our strategies, campaigns, content, and every other aspect of our work.

Content strategy for long sales cycles

Utilising blogging, social media, and email for reach, engagement, conversion, and retention.

Workshops
& Sprints

Solve big challenges, align teams and save money and having fun doing it.

Workshops will structure your discussions in a smart way. We can solve hard challenges with your team in a short amount of time with tangible outcomes. Months of wasted meetings can so be compressed into a couple of days. 

Design Sprint

Why?
Create a new product or evolve an existing one. 

How?
min. 4 days – Remote or In-Person

What?
Create a user validated product prototype for further development.

Strategy Sprint

Why?
Create a new business strategy or evolve an existing one. 

How?
min. 4 days – Remote or In-Person

What?
Create a user validated strategy for your business or product. 

LEGO® SERIOUS PLAY®

Why?
Think with your hands. 

How?
3 hours – Remote or In-Person

What?
For team alignment and group-think.

Book your workshop today!

Workshops are in high demand at kubator. We recommend to book a workshop at least 1-2 months in advance.

Segmentation
& targeting

Who are your potential customers and how can we create value for them?

Accurate segmentation and strategic targeting will focus marketing efforts and help a business reach its goals faster. By dividing an audience by demographics, psychographics, lifestyle traits, and behaviour, we better understand who to target and how we can create value for them.

Identify segment bases

Demographics show us who your buyer is (sector, number of employees, approximate revenue, legal structure, and location/locations). In addition, psychographics reveals their motivation to buy (priorities, brand beliefs, and core values).

Evaluate potential and commercial appeal of each segment

After understanding as much as we can about the segment bases, we can use the data to compare them, establishing a clear hierarchy of grouped targets. The value of segmenting your audience is well worth the time and effort.

Develop detailed positioning for each segment

Deciding how to position your product or service to each segment is a much simpler task after taking the time to understand them. The personality and behaviour of the segment dictate your brand positioning. All brand and business strategies will be enhanced by the work done in segmentation, targeting, and positioning.

Market penetration in the US Oil & Gas market

Strategic steps for ensuring a smooth expansion overseas.

Customer journey mapping

Improving the customer experience drastically and directly increases results.

We understand clients’ mindset, behaviour, and preferences, and then we shape offerings around what they want and need. Interactions between companies and customers have never been more complex, but, at the same time, there has never been more opportunity to build excellent, multi-channel relationships that convince the customer to convert.

DMU breakdown

The B2B decision-making process involves recognising a need, comparing solutions, defining the product’s requirements, selecting a supplier, and justifying the decision. Individual and organisational needs are relevant considerations in the decision-making unit breakdown.

Identifying key digital touchpoints

A client’s website is a crucial digital touchpoint, but there are also social channels, paid ads, email marketing, and third-party review sites or mentions to consider. We identify all places a decision-maker can interact with a product or service and evaluate how each contributes to their journey.

Journey mapping from consideration to retention and advocacy

When you fully understand your customer and their journey, you can alleviate their pain points, significantly increase conversion and retention rates, and improve your process. Customer journey mapping is the most effective way to build a better client experience and achieve your business goals.

Leveraging digital touchpoints for building brand equity

Generating brand awareness and new leads through a multi-channel marketing strategy.

Product positioning

Effectively presenting the product to increase conversion rates.

Through market research, we understand the customer demographic and journey to the extent that we can predict how they will respond to marketing material. With a complete understanding of the product and industry, we can present the product’s benefits in a manner and place that will convince a customer to purchase.

GTM planning

Launching with a researched go-to-market strategy is a plan that estimates the viability of a solution’s success, predicting its performance for the target audience segments. The measure prevents common mistakes and oversights, but it also increases the chance of success upon launch.

Action planning for product life cycle stages

A successful project launch depends on pre-launch development, post-launch product introduction into new or existing markets, growth, maturity, saturation, and decline. Effective action planning focuses on each phase of the life cycle, capitalising on opportunities and protecting against risk. 

Product identity development

We conduct extensive competitor and industry research to create product names, brands, and visual identities, eventually registering for patents and trademarks. In addition, product descriptions, design, digital platforms, campaigns, and 3D models assist internal processes and external marketing efforts. 

Market penetration through brand equity and positioning

Using branding and positioning for tackling price erosion in the market.